Consumer Research Technical Information Trends: Confections Trends: Baking & Snack Trends: Foodservice Trends: Ice Cream Usage Tips

Consumer research is a driving force in new product development. The Hazelnut Council conducts an annual study to determine consumer attitudes about hazelnuts. In 2008, we surveyed premium consumers and learned:

• Consumers like hazelnuts and want more hazelnut products
• Consumers see hazelnuts as healthy, exotic and uniquely flavored – all leading food trends
• Hazelnuts are perceived to be one of the top two most exotic nuts
• Healthy foods are important. In fact, 86% would try a hazelnut product with the health benefits noted on the package.

Want to find out more? Download the Hazelnuts: Consumer Consumption, Demand & Attitudes 2008 study.

2007 Research:
Americans See Nuts as Tasty, Healthy & Indulgent (1.05 MB)

2005 Research:
Consumer Attitudes and Usage: Nuts Add Value
Consumption statistics of hazelnuts and other nuts (1.06 MB)

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