Gluten intolerance, also known as Celiac Disease, affects about three million Americans. According to the University of Chicago’s Celiac Center, 97 percent of this group is currently undiagnosed.

More and more consumers are learning of their condition and turning to gluten-free diets for a healthier lifestyle. Gluten is a protein found in wheat, rye and barley. Those living with Celiac Disease are unable to eat many types of bread, cereals, pastas, cakes and cookies.

Although gluten-free alternatives are becoming more available and are gaining popularity among consumers, the market is expected to steadily grow. Gluten-free product sales have grown from $210 million in 2001 to approximately $700 million in 2006, according to Mintel research. Sales are projected to reach $1.3 billion by 2010.

Food manufacturers have the opportunity to provide new products to meet this demand. Specially-formulated products or products that contain naturally gluten-free ingredients allow consumers to enjoy foods without worrying about their allergies.

Healthy and flavorful foods such as hazelnuts, chicken, rice and fruits are naturally gluten-free. Nut flour has several applications in baked foods and can often serve as an alternative to gluten-containing flour derived from grain. Hazelnut flour, in particular, is high in protein and rich in antioxidants – the perfect addition to a gluten-free lifestyle.

Product Highlight

Product Name:	Gluten-Free Hazelnut Pocket Wafer
Product Description:	This new Hazelnut Pocket Wafer is a layered cookie available in a single-serve 50g wrapper. It is said to be small on size, big on taste, and a popular chocolate wafer!
Manufacturer:	Schar USA Inc.
Web site:	http://www.schaer.com/en/gluten-free-products/wafer-pocket/

Source:
Datamonitor ProductScan Report, 2000-2008
Mintel Food Allergies and Intolerance, April 2007

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